Social Websites As Games – How to Win at Digg, YouTube, Facebook

first_imgIn a comment on our recent post The Digg Effect, C. Weng pointed to an e-book he has written called The Web: Hidden Games. It is available for free on Weng commented that his book reveals “how websites such as Digg, Youtube and Facebook can be viewed as games (even though they weren’t designed as such), and how this perspective is beneficial to both web designers and users.”I downloaded the e-book and have started to read it. This description of Digg as a game rings very true:“So just how exactly is a hidden game? Certainly, it has no swordwieldingheroes who save fantasy worlds from evildoers, but it does have more charactersthan in any video game. With millions of users, Digg has a wide array of personalitiescontributing to the community. This makes it like a massive multiplayer online roleplayinggame, just without the slaying of monsters. There is a clear goal: to get to thefront page, and there are obstacles: not getting dugg up and having to keep tryingmultiple times. There is fierce competition between all Diggers for that top spot.Sometimes, they even attempt to discredit others‚Äô posts by commenting on poorgrammar, false information, and duplicate stories. Strategies are used to defeat otherplayers and they are numerous. Just as many plans for Digg domination through friendship exist though. Seeking out the different users and adding them to the ‚Äúfriends‚Äùlist is among the most popular and most successful methods. In the end, a win is onlywhen a story has hundreds of diggs, regardless of how you go about it. Everyone isstriving to be the best at what they do and this keeps them coming back to Digg for more.”The e-book goes on to tell you how to “win” at Digg and notes that “like all games, Digg‚Äôs system can be cheated.” It also compares YouTube to chess: “there are an infinite number of ways to win in YouTube but it only occurs under certain conditions. Every single method, strategy, and theory leads back to the essential factor: getting people to view your videos.” And as for Facebook, it is compared to The Sims: “The object of the game is more to monitor or to guide characters in daily life rather than to win at something. There‚Äôs no simple goal in sight but it is all about the process of playing.”It’s a fascinating e-book and thanks C. Weng for making it freely available on Lulu! Tags:#Trends#web Top Reasons to Go With Managed WordPress Hosting Related Posts A Web Developer’s New Best Friend is the AI Wai…center_img Why Tech Companies Need Simpler Terms of Servic… richard macmanus 8 Best WordPress Hosting Solutions on the Marketlast_img

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